Story

Bettina Barty - Responsible care “Made in Germany”: Quality, innovation and trust for your daily well-being

Discover the world of Bettina Barty - a brand that has stood for high-quality and affordable skin and body care for decades. With a history dating back to the 1960s, Bettina Barty today delights customers in over 70 countries worldwide.

100% made in Germany, we attach great importance to quality and responsible production. With our own research and development, we guarantee innovative care products that meet the highest standards and our products offer an incomparable fragrance and care experience that enriches your everyday life with luxurious moments. We rely on high-quality, nourishing ingredients that pamper and protect your skin.

From classic lines such as Musk, Vanilla and Lila Vanilla to modern creations - Bettina Barty has the right product for every taste. With a focus on trend-conscious design and the highest quality, Bettina Barty is the perfect companion for your daily skincare routine.

Close contact with our customers is particularly important to us - we want to be your trustworthy partner when it comes to body care.

Discover the diversity of our skincare world now and find the product that suits you perfectly!

1961

Foundation and guiding principle of the brand

Bettina Barty was launched as a cosmetics brand in Frankfurt am Main in 1961. From the very beginning, the brand focused on decorative cosmetics and body care products. From the outset, Bettina Barty focused on offering high-quality yet affordable care products for everyday use.

1968

Takeover of the brand by STRAUB MARBERT

In 1968, the brand was taken over by STRAUB MARBERT. A family-run cosmetics company based in Wertheim am Main. The company focuses on the development and production of its own brand products as well as private labels for drugstores and discounters.

1988

Start of Bettina Barty's success story

The successful launch of the MUSK line in 1988 was Bettina Barty's breakthrough to international fame. The MUSK range is the epitome of unisex - powerful, seductive and subtle at the same time. This timeless fragrance adapts perfectly to every occasion and every style.

1989

Introduction of the Vanilla line

Just one year after the launch of the MUSK fragrance line, an additional line, VANILLA, was introduced. Shortly after its launch, the VANILLA range was a sales success and contributed significantly to the success of the Bettina Barty brand. To this day, VANILLA is considered a classic and a faithful companion for anyone looking for something special.

2014

New products and limited editions complete the range

The product portfolio is constantly being expanded and seasonal and trend products are added to the range.

2023

The return of our classics

2023 is a year of nostalgia for Bettina Barty. In response to multiple customer requests, the LILA VANILLA and PEACH series were reintroduced to the range and have been making our customers and us happy ever since.

2024

Time for an extra portion of love for our loyal customers

Love at first smell - with our new LOVE VANILLA series. The romantic, playful design in soft pink is a real eye-catcher in any bathroom.

2024

Time for sustainability

With the new COOL DOWN 4 YOU series, we are letting Bettina Barty shine in a modern design. The first sustainable concept. Sustainable and stylish? - No problem with our soaps!