Bettina Barty was launched as a cosmetics brand in Frankfurt am Main in 1961. From the very beginning, the brand focused on decorative cosmetics and body care products. Bettina Barty was aimed from the start at offering high-quality yet affordable care products for everyday use.
In 1968, the brand was acquired by the company STRAUB MARBERT, a family-run cosmetics company based in Wertheim am Main. The company’s focus lies on the development and production of its own branded products as well as private labels for drugstore chains and discounters.
The successful launch of the MUSK line in 1988 brought Bettina Barty international acclaim. The MUSK series is the epitome of unisex – powerful, seductive, and yet subtle. This timeless fragrance adapts perfectly to any occasion and any style.
Just one year after the launch of the MUSK fragrance line, an additional line, VANILLA, was introduced. Shortly after its introduction, the VANILLA series became a sales success and contributed significantly to the success of the Bettina Barty brand. To this day, VANILLA is considered the classic and is seen as a faithful companion for those who are looking for something special.
The product portfolio is constantly being expanded, and seasonal and trend products are being added to the range.
2023 is a year of nostalgia for Bettina Barty. Due to popular customer demand, the LILA VANILLA and PEACH ranges have been added back to the product line and have been making our customers and us happy ever since.
Love at first scent - with our new LOVE VANILLA series. The romantically playful design in soft pink is a real eye-catcher in every bathroom.
With the new COOL DOWN 4 YOU series, we let Bettina Barty shine in a modern design. The first sustainable concept. Sustainable and stylish? No problem with our soaps!
With the new FRESH MINT series, we are focusing on pure refreshment for the skin and senses – modern, revitalizing, and unmistakably Bettina Barty.
With the new GLOW VANILLA series, Bettina Barty brings gentle warmth and sensual elegance to everyday life. Creamy vanilla notes meet modern lightness – for a glow that stays.
Bettina Barty was launched as a cosmetics brand in Frankfurt am Main in 1961. From the very beginning, the brand focused on decorative cosmetics and body care products. Bettina Barty was aimed from the start at offering high-quality yet affordable care products for everyday use.
In 1968, the brand was acquired by the company STRAUB MARBERT, a family-run cosmetics company based in Wertheim am Main. The company’s focus lies on the development and production of its own branded products as well as private labels for drugstore chains and discounters.
The successful launch of the MUSK line in 1988 brought Bettina Barty international acclaim. The MUSK series is the epitome of unisex – powerful, seductive, and yet subtle. This timeless fragrance adapts perfectly to any occasion and any style.
Just one year after the launch of the MUSK fragrance line, an additional line, VANILLA, was introduced. Shortly after its introduction, the VANILLA series became a sales success and contributed significantly to the success of the Bettina Barty brand. To this day, VANILLA is considered the classic and is seen as a faithful companion for those who are looking for something special.
The product portfolio is constantly being expanded, and seasonal and trend products are being added to the range.
2023 is a year of nostalgia for Bettina Barty. Due to popular customer demand, the LILA VANILLA and PEACH ranges have been added back to the product line and have been making our customers and us happy ever since.
Love at first scent - with our new LOVE VANILLA series. The romantically playful design in soft pink is a real eye-catcher in every bathroom.
With the new COOL DOWN 4 YOU series, we let Bettina Barty shine in a modern design. The first sustainable concept. Sustainable and stylish? No problem with our soaps!
With the new FRESH MINT series, we are focusing on pure refreshment for the skin and senses – modern, revitalizing, and unmistakably Bettina Barty.
With the new GLOW VANILLA series, Bettina Barty brings gentle warmth and sensual elegance to everyday life. Creamy vanilla notes meet modern lightness – for a glow that stays.
Since 1936, Marbert has stood for dermatological expertise and innovative skincare.
Strength. Speed. Character.
Masculine fragrance worlds for men who expect more.
